Pulse Microfinance Bank
Pulse Microfinance Bank is a full-featured digital banking app designed for young Nigerians. Built around credit-first banking, smart savings, and seamless payments, it delivers a fast, intuitive financial experience for the next generation of Nigerian entrepreneurs and earners.
Client
Pulse MFB
Industry
Fintech / Digital Banking
Service
Mobile App & Website Design
Duration
4 Months
OVERVIEW
Pulse Microfinance Bank is a digital-first microfinance platform built for young, tech-savvy Nigerians aged 18-35. Designed around the tagline "Feel the rhythm of smart finance," Pulse gives users instant access to flexible credit, contactless payments, savings goals, smart budgeting, and a credit builder tool, all from a single sleek mobile app and web experience.
THE CHALLENGE
Nigeria's youth demographic is largely underserved by traditional banking, rigid processes, poor digital experiences, and limited access to credit leave young entrepreneurs and first-jobbers without the financial tools they need to grow. The challenge was to design a product that felt fast, trustworthy, and modern enough to compete with established fintech players while remaining accessible to users across urban and peri-urban Nigeria.
THE SOLUTION
As part of the Reuggo design team, I contributed to the UI design of Pulse's mobile app and website, working across key modules including onboarding and KYC, home dashboard, credit and lending, savings and goals, payments, card management, and the Shared Purse feature that digitises the traditional thrift contribution system. The design language, electric blue, soft mint, and warm coral, was built to feel energetic and modern while maintaining the clarity and trust signals critical for a financial product.
THE RESULT
Pulse launched as a live product, accessible at pulsemfb.com and available for download on the App Store and Google Play Store, delivering a full-featured digital banking experience that balances speed, simplicity, and financial empowerment for young Nigerians.
Conclusion
Working on Pulse deepened my understanding of fintech UX, digital onboarding flows, and designing financial products for emerging market users. It reinforced the importance of building trust at every touchpoint, especially when users are making decisions about their money.